Your privacy is important to us

We process your personal data exclusively in accordance with the General Data Protection Regulation (GDPR) as well as the Austrian data protection legislation. The following provides information about the type, scope and purpose of data we collect and process.

§1 Anonymised data collection and processing on this website
The information your browser transmits to us is automatically collected by our server in an internal log file. This refers to the following types of data:
- name of your browser, browser version and operating system,
- referrer URL,
- search terms with which you located our website,
- date and time at which you accessed our website and the name of the subpages you visited,
- your consent according to Article 6(1)(a) GDPR collected as part of the registration process.
We collect and process this data in an anonymous form, i.e.: it cannot be used to identify a particular person. The data is collected and processed to compile evaluations for internal system-related and statistical purposes.

§2 Use of Daty
We use your email address to complete the registration process on our website by sending you a confirmation email, as well as confirmation emails for the orders you have placed. (Initiation and fulfilment of the contract according to Article 6(1)(b) GDPR in order to be able to process your order to your fullest satisfaction.) We only use your email address to send you our newsletter or other offers that may interest you if you have given us your consent. You have the right to withdraw your consent at any time and to cancel your receipt of newsletters and emails from our company. For more information about your right to object, refer to the section on “Right of objection and withdrawal”. We take care to ensure that our service is tailored to your needs.
Kindly take note in this regard that we may conduct surveys among our registered customers. We do so because we are always interested to hear your opinion about our products and services. Personal data will only be forwarded or transmitted to third parties if this is necessary for the purposes of contract fulfilment or accounting, or where you as a user of the website/customer have previously given your consent for us to do so. You can object to the use of your data at any time by sending a short email to the following address:
Personal data will be deleted if you as a user of the website and/or customer withdraw your consent for the storage of your data insofar as your data is no longer required for the purpose for which it is being stored and if storage of this data is not legally permitted or changes in the law make such storage no longer permissible.

§3 Cookies

Our website uses cookies. Cookies are small text files that are placed on your computer and stored in your browser. When a cookie is placed on your device, our web server can recognise your browser, your personal settings on our web pages and possibly parts of the login details in an encrypted form. This makes it easier for you to use our pages and also enables automatic login. Your browser settings allow you to disable cookies, delete cookies from your computer, block cookies or to receive an alert before a cookie is placed. Please be aware that significant parts of our online shop will no longer work properly if you disable cookies. The cookies we place are deleted from your device at the end of each session.

§4 Right to access, rectification, blocking and erasure of data
If you ask us to do so, we will inform you at any time and free of charge of the personal data we have stored about you, its origins, recipients and the purpose of its storage. Use the contact details below to request this information. You have a right to rectification, blocking or erasure of this data, provided the statutory requirements are satisfied. Also use the contact details below if you have questions in this regard

§5 Web tracking / Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics makes use of “cookies”. These are small text files that are stored on your computer to enable the analysis of your use of the website. The information generated via the cookie in usually transmitted to a Google server located in the USA where it is then stored. IP anonymisation has been activated on this website in order that your IP address is truncated within the member states of the European Union or other states that are signatories to the European Economic Area treaty before being sent to the USA. Only in exceptional cases is your full IP address transmitted to a Google server located in the USA before being truncated. Google uses this information to evaluate your use of this website on behalf of its operator in order to generate reports on website activity and provide additional services to the operator in relation to the use of its site and the internet. Your IP address is collected by Google Analytics as part of this process and will not be linked to any other data held by Google. You can prevent cookies from being saved by making the relevant changes in your web browser’s settings; please note, however, that if you do so, then you will not be able to use all functions of this site. You can also prevent cookies and your usage data collected when using this website (incl. your IP address) being transmitted to Google and subsequently processed by installed the browser plugin available from the following link [].

§6 Online networks - Facebook, Instagram, YouTube
This website uses social plugins from the online social networks Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) and Instagram (Instagram LLC, represented by Kevin Systrom and Mike Krieger, 1601 Willow Rd, Menlo Park CA 94025, USA). Social plugins can be identified by their logos. You can view these logos on the websites of Facebook ( and ( If you access a page on our website containing these social plugins, a direct connection with the servers at Facebook and Instagram will be established and the image for the plugin and its functions sent directly from there to your browser and integrated into our page. If you are logged into Facebook or Instagram at that time using your username and password, then information that you have visited our site is transmitted and can be linked to your user account. If you interact with the social plugins, e.g. you make use of the Facebook “Like” function or the Instagram “Like This” function, then the content of the page on our site you are viewing will be linked with your Facebook or Instagram profile. If you are not a member of Facebook or Instagram, or if you have logged out of these before visiting our shop, then the possibility remains that at least your IP address will be transmitted and stored.
Please note that the content and scope of the data collected and sent directly to Facebook and Instagram by these social plugins, as well as the duration of storage and purposes for which it is used, is determined solely by these providers. Further information can be found in the data privacy policies of the respective providers. Our website also contains external links such as those to our YouTube channel. Clicking on these links will take you away from our site. Please note that different data privacy policies and liability rules apply to these linked third-party sites. The storage and use of data by the operator of the linked sites may exceed the scope of this privacy policy. Since we are not the operator, we cannot accept any responsibility for the content of other websites that we have not ourselves posted there.

7 Right of objection and withdrawal
You have the right to object to the use of your data for the creation of user profiles and to withdraw any consent given to us. We will refrain from processing your data for these purposes if you do so. You can send us your objection or withdrawal by post, fax or email. There are no formal requirements and you do not have to state reasons.
Contact details:
Augustiner Bräu Kloster Mülln OG, Lindhofstr. 7, A-5020 Salzburg;
Email: info(at)
Data protection officer: Dir. Rainer Herbe, Email: info(at)

§8 Declaration of consent

You have given us your declaration of consent if you have agreed that we may use your e-mail address to send you our newsletter or other offers. We have logged your declaration of consent. You may withdraw it at any time.

§9 Technical data protection
We implement technical and organisational measures to protect your data against accidental and intentional manipulation, loss, destruction and against access by unauthorised persons. Our security measures are continuously updated and improved as technology develops.